Asia Market Research, Trade and Investment Consultancy: AsiaBIZ Strategy

AsiaBIZ Strategy Pte Ltd is a management consulting firm based in Singapore. Our Asia-focused consultancy services include Asia market research, strategy development (market entry/expansion strategy), business advisory and Asia investment advisory (e.g. lead generation for governments and companies like hotel and shopping mall owners, private equity fund raising). Our coverage spans Asia's 20 biggest countries. To date, our consulting services has resulted in an overall Fortune 500 client investment portfolio in excess of US$2 billion in Asia, excluding government and SME clients.

Our ESP mission: To deliver Expertise and good Service at a fair Price (our ESP).

We were incorporated in March 2002 when we saw that we could meet a marketplace need: experienced Asian strategy consultants trained in Western strategic planning frameworks with fees priced at a small fraction of top strategy boutique consultancy fees.

We aim to provide Asia strategic insights with our Asia strategy expertise at affordable value pricing with personalized client servicing which global consultancies reserve only for their biggest clients.

Strategy Development: this service includes development of Asia market entry strategy, market expansion strategy, export strategy, market or investment feasibility studies, financial valuation and strategic reviews (cluster, industry and organization level).

Business Advisory: this service includes Asia market research, B2B sales lead generation, distributor partner matching and writing of business plans.

1. STRATEGY DEVELOPMENT

A. MARKET ENTRY STRATEGY

• Executive Summary

• Market Analysis (Business & Political Environmental Analysis; Market Size; Market Trend Analysis)

• Demand-side Analysis (Market Segmentation; Analysis of Customer Behaviour & Characteristics; B2B Customer Sales Lead Generation)

• Supply-side Analysis (Production Capacity; Gap Analysis; Competitor Intelligence (CI); SWOT Analysis; Market Share Capture)

• Site Selection (Factory/Retail Store/Facility/Office) and Characterization

• Distribution Analysis (Distribution Channels; Channel Management; Preliminary Cost Estimates)

• Partner Search (Distributor/Importer/Retailer)

• Feasibility (3 year financial projection)

• Recommended Market Entry Strategy (Identify & Sustain Competitive Advantage; Marketing Strategy; Entry Modes)

• Optional Follow-up Services (Strategy Execution: Develop Action Plan, Marketing Audit & HR Plan); In-house Strategic Planning Exercise; After-Sales Service Market Analysis & Strategy; Industry Tracker)

B. MARKET GROWTH/EXPANSION STRATEGY

(in addition to 1A above):

(i) Regional Market Prioritisation and Opportunities

(ii) Strategic Alliances & JVs

Internationalisation Capability Development Programme (iCDP)

To help Singapore clients partially reimburse our strategy consultancy fees, government financial assistance scheme is available from International Enterprise of Singapore. The Internationalisation Capability Development Programme (iCDP) administers both Overseas Market Study (OMS) and Overseas Marketing Office (OMO) schemes. Visit: www.iesingapore.gov.sg and click "Our Assistance", then "Capital".

C. STRATEGIC EXPORT PLANNING

(i) Training

D. OTHER STRATEGIC SERVICES

(i) Procurement: Offshoring/Outsourcing

Strategic Sourcing Analysis: Strategic sourcing optimizes the relationship between the end-users' needs and the supply market's capabilities to obtain the maximum value from the best suppliers. Our Strategic Sourcing Analysis will identify suppliers’ capabilities and recommend the best supplier sources for you.

(ii) Site Selection & Location (Supply Chain Management support)

We help our clients to identify, evaluate, screen and select Asia sites to achieve strategic intents like cost savings, securing raw materials and resources, avoid political tensions or negative regulatory pressures, etc.

1. Location Profile & Screening: with Hard and Soft Attraction Factors (Weighted basis)

Optimum location depends on clients' business models.

Land: Local sourcing of raw material: Exporting and local sales of final product

Bonded Warehouses: Import raw materials; Local sales of final products

Bonded area (EPZ): Import raw materials; Exporting final product

Bonded area (FTZ): Regional distribution centre

1. Location Profile/Screening Criteria (suggested key criteria)
Hard Attraction Factors	Soft Attraction Factors
A) Economic stability & performance	A) Niche development
B) Productivity	B) Quality of life
C) Costs	C) Workforce : Skilled, educated, non hostile
D) Land & Property: availability, size, suitability	D) Culture: innovative, flexible, dynamic
E) Local support services e.g. suppliers	E) Personal relationships
F) Infrastructure: Logistics, Comms, Energy, etc	F) Management style
G) Near customers, markets & clusters	G) Professionalism in contact with the market
H) Governance: incentives, regulations, tax	H) Investor satisfaction
	I) Entrepreneurship
	J) Positive investment climate

2. MARKETING & SALES

A. BRANDING

(i) Brand Audit, Survey & Strategy

(ii) Customer Comparison of Competitor Brands

(iii) Marketing Effectiveness

(iv) Branding Portfolio Management

B. CUSTOMER INTELLIGENCE & INSIGHTS

(i) Customer Satisfaction, Feedback & Preferences

C. COMPETITOR INTELLIGENCE (CI)

(i) SWOT Analysis, Competitor Profiling

D. MARKETING STRATEGY

(i) Market Size, Growth & Trends

(ii) Marketing Audit, Segments & Mix

E. PRICING

(i) Strategic Pricing & Tactical Pricing Strategy

(ii) Price Analysis and Monitoring

F. DISTRIBUTION, SALES & CHANNEL MANAGEMENT

(i) Distributor Partner Search & Evaluation

G. OTHER CLIENT SOLUTIONS

(i) B2B Customer Sales Lead Generation (Broadlisting; Shortlisting; Arrange Company Meetings)

(ii) Partner Search and Evaluation

(iii) Site Location (Manufacturing/Assembly plants, Distribution Centres)

(iv) Procurement Strategy (Search for alternative supply sources or bases)

(v) Strategic Review

(vi) Strategic Planning Workshops

(vii) Market Dynamics Study

(viii) Business Plan Writing

(viv) Sub-Contractor for other business consultancies and market research agencies

3. CORPORATE FINANCE / CAPITAL & FINANCIAL ADVISORY

A. EXPANSION INTO NEW MARKETS

Assess market and target attractiveness (using scenario analysis or business plan refinement), develop a Discounted Cash Flow financial valuation model and a price range for bidding (including developing post-acquisition strategy), incorporate the acquisition opportunity within client’s growth strategy, assess impact on client’s financials, and increase client’s capability in new environment by generating investor leads and organising discussions with other foreign investors to help client enter new markets.

(i) Financial Valuation

(ii) Feasibility Study of Market Entry or Target Acquisitions

(iii) Private Equity (fund raising)

(iv) Asset Acquisition/Sale

B. MERGER FEASIBILITY

Assess industry structure, dynamics and attractiveness (including competitive threats and opportunities), evaluate market position and potential of client and of the foreign competitors, assess cost saving (of procurement, manufacturing, cross-selling) and scale of synergy to be achieved by the merger, and provide validatory due diligence (by evaluating management capabilities, benchmarking operational performance, interviewing customers and suppliers, and validating business models and projections).

(i) Deal Scanning & Due Diligence

C. IPO PROSPECTUS WRITING

(i) Pre IPO Prospectus Preparation (Sections: Our Business; Prospects, Strategies & Future Plans)

4. PUBLIC SECTOR

A. INVESTMENT/LOCATION PROMOTION

We help government investment promotion agencies (IPAs), economic development agencies (EDAs) and city governments to promote their home locations and to attract Asia corporate investors, businesses and tourists.

i. Investment Promotion Strategy Development

Design and implement best practices in investment attraction incorporating the latest intelligence and insight from the private sector.

ii. Industry, Sector & Cluster Strategy Development

Sector assessment and positioning to support investment promotion strategy.

iii. Asia Investor Lead Generation & Targeting (Broadlisting, Shortlisting, Arranging Company Meetings)

Identify target investor companies, investor lead generation and investor prospecting.

iv. Investor Facilitation (project handling)

iv. Investment Monitoring Services

Market Intelligence Report

Investor Company Research; Investor Satisfaction

Benchmarking or Ranking (country, city or sector)

Location Research: customised to investor client requirements; Location Profiles and business cases

v. Asia Representative Office (ARO)

B. EXPORT PROMOTION

We help government trade promotion agencies (TPAs) and city governments to promote their local trade and businesses into Asia with Asia market entry or expansion strategies, partner search and organise meetings for trade mission delegations to meet with companies.

(i) Asia Business Development & Export to Asia

(ii) Asia Sales Lead Generation

(iii) Sector Development

(iv) Country/Location Branding

(v) Trade Mission Support (including 'Meet The Asia Buyer' programme, business partner matching)

(vi) Sector Profile Reports (Market Overview, Competitive Analysis Report, Competitor Profile Report, Customer Analysis Study, Distribution Analysis Study, Legal & Regulatory Analysis Report Partner Broad/Longlist Report, Partner Shortlist Report, other customised reports)

Export Services to Asia	Asia Business Development	Sector Development	Country / Location Branding	Regional Development
Short Research Reports Market Overview Competitive Analysis Competitor Profile Customer Analysis Distribution Analysis Legal & Regulatory Analysis Partner Longlist Report Partner Shortlist Report (Sector Overview + 5 Partner Profiles)	B2B Customer Lead Generation Campaign	Partner Matchmaking Mission (Telemarketing Campaign, Sector Profile Report & Matchmaking Session at hotel seminar room or partner offices)	Brand Perception & Satisfaction Study (of the brand of your country, location or products / services of your local companies)	Partner / Investor/Customer Lead Generation Campaign (Option: With MatchMaker session at hotel seminar room or partner offices)
		Home Sector B2B Reverse Customer Lead Generation: find semi-finished or semi-assembled goods to be assembled in client country and for re-export in client region	Client Location ‘s Brand Management in Asia	Renewal & Extension of above
	Asia Market Feasibility Study
Export Strategy Consultancy (market selection, identify buyer, evaluate partner, market entry or expansion strategies)	Asia Market Entry / Expansion Strategy	Procurement: Strategic Sourcing (Asia suppliers); Other Strategic Planning services (e.g. Strategic review of sectors or clusters)	Identify & Select Asia Location / Site for foreign company’s expansion	Client Representation as Asia Representative Office or ARO). Generate 10 to 15 screened leads/sector/country / month
Asia Marketing Office (AMO) for companies, Asia Rep Office (ARO) for government trade agencies. Initiate or follow up sales opportunities for companies’ products or services, liaise with trade shows, customers & investors, establish links with industry groups, present corporate videos, monthly progress reports.			CXO Forum: breakfast roundtable event

C. OTHER SERVICES

(i) Strategic Review

(ii) Policy/Programme Review

(iii) Cost-Benefit Analysis (CBA): for policies or programmes

(iv) Economic Analysis

CLIENT SEGMENTS

(1) Private Companies (MNCs and SMEs)

(2) Governments/Public sector

We help governments to promote their locations globally and promote their exports and trade into Asia. We also attract Asia corporate investments into clients' home locations, developing and implementing their location promotion strategy.

METHODOLOGIES & TOOLS

Project Phases: The phases of a typical consulting project or engagement include: problem definition, problem structuring, data gathering & analysis, recommendations development and presentation.

Approach & Methods: Our multi-disciplinary approach usually involves the identification and cross-fertilization of best practices, analytical techniques, strategic planning frameworks, public administrative frameworks, implementation and sometimes leading consortiums of companies into a client country or acquiring equity stakes in start-up companies as consultant-investor. Examples:

Strategic Planning Frameworks

Mission statement, internal and external environmental scan, key issues analysis, strategy formulation, implementation, PEST, SWOT, Porter's 5 Forces, Porter's Generic Strategies, Value Chain, Ansoff Matrix, BCG Growth-Share Matrix, GE/McKinsey Attractiveness Portfolio Matrix, foreign market entry modes, etc.

Marketing Frameworks

Marketing plan, market segmentation, marketing mix, product life cycle, positioning, market share, conjoint analysis, marketing research, marketing strategy, etc.

Financial/Economic Analysis & Modeling

Value-based performance metrics (EVA, MVA, DCF, CFROI, etc), corporate finance, security analysis, ratio analysis, demand and supply forecasting models like Leontief Input-Output (IO) analysis, etc.

Public Administrative Frameworks

Policy or program analysis, Cost-Benefit Analysis (CBA), weighted decision criteria, etc.

MANAGEMENT TEAM

We present our expert and professional credentials of our senior management team.

Mr Lawrence Yeo (MPA, PMC, CMC) - CEO & Principal Consultant, Founder, aged 46.

Strategy Consultant with 17 years of strategic planning and market research experience. Experience and training from Arthur D. Little (ADL) and Deloitte Consulting's Competitive Strategy practices. Received Strategy Training from ADL in Boston and Rhode Island (USA) and from Deloitte in Melbourne (Australia). ADL client, Chase Investment Bank (London) had awarded him the ADL's CEO Star Case Award for Excellent Consulting Work. Previously an Investment Analyst with Societe Generale covering infrastructure, engineering and manufacturing sectors.

Academic Education: Master in Public Administration (MPA) from Lee Kuan Yew School of Public Policy, National University of Singapore (NUS). BA (International Economics and Politics) from Simon Fraser University, Vancouver, Canada.

Professional Accreditation: Certified in Nov 2010 as a Practising Management Consultant (PMC) from PMC Certification Board, Singapore; Certified in Jan 2011 as a Certified Management Consultant (CMC) from the Institute of Management Consultants (Singapore). IMC(S) is in turn a full member of the International Council of Management Consulting Institutes (ICMCI) based in the Netherlands.

Columnist: Asia Contributing Editor to London's Financial Times magazine in its "View From Asia" column on Asia business, trade and investments in a regular column, 'View From Asia' since May 2005. Recommendation from Editor Courtney Fingar: "For the past few years Lawrence has been a highly valued contributor at fDi magazine, providing cogent, detailed and insightful analysis of the Asian market. The energy, dedication and professionalism which he brings to his role at fDi as well as his broader work on behalf of AsiaBIZ Strategy are second to none."

Writer for “International Business” for Marketing Institute of Singapore (MIS) blog and Singapore Business Review magazine.

Appointments

International Enterprise of Singapore (IE)

Partner Consultant & Export Coach (since March 2010): advising Singapore companies in their overseas market entry/expansion strategies.

Lawrence Yeo

Export Distribution:

http://www.iesingapore.gov.sg/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4i3MPAESZnFW8Z7O-lHgoXMvCFCBvHGplAhmCqDeEeEiK9Hfm6qfpC-t36AfkFuaGhEuaMiAKc-emw!/delta/base64xml/L0lDU0lKQ1RPN29na21BISEvb0VvUUFBSVFnakZJQUFRaENFSVFqR0VBLzRKRmlDbzBlaDFpY29uUVZHaGQtc0lRIS83XzBfQkpULzE0MjMzMzg!?WCM_PORTLET=PC_7_0_BJT_WCM&WCM_GLOBAL_CONTEXT=/wps/wcm/connect/My+Portal/Export+Resources/Basics+of+Exporting/Export+Capabilities+Development/Export+Distribution

Singapore Manufacturers' Association, Enterprise Development Centre (SMA-EDC)

Advisor (since Nov 2011): advising Singapore manufacturers-exporters in their overseas market entry/expansion strategies.

Tokyo Chamber of Commerce (TCC)

Professional Advisor (since Nov 2011): advising Japanese companies in their outward Asia market entry/expansion strategies.

Switzerland's OSEC

Export Expert (since Dec 2008): advising Swiss companies in their outward Asia market entry/expansion strategies.

Mr Daron Kwang - Director, CPA.

Certified Public Accountant. Financial/investment analysis and modelling experience from Citibank, US logistics company and Australian fund management company. Studied Accountancy and Finance from University of Melbourne.

Mr Choon Kiat - Investor.

Entrepreneur Investor, aged 73. Founded his own construction firm spanning 30 years. Phosphate mining in Australia.

Ms Lilian Leng - Service Manager.

Lilian brings a wealth of excellent Asian and Western client servicing and hospitality experience with administrative efficiency. As a Private Banker in main branch Downtown Vancouver (British Columbia, Canada) , she was promoted twice and was nominated for Royal Performer Award in whole of Greater Vancouver region in Royal Bank of Canada (Private Banking), assisting the Asian Banking department as well. In Singapore, she has worked with Royal Bank of Canada (Private Banking), Citibank (Private Banking), Morgan Grenfell, Government of Singapore Investment Corporation (GIC) and POSBank. She studied for her banking diploma at Institute of Canadian Bankers, Toronto, Ontario.

STATEMENT OF VALUES

We value the following:

A. People

1. Clients: our raison d'être is our calling to serve our treasured clients in order to positively enhance economic development and help create jobs across economies. We help meet client needs, solve their problems, reduce the pains of doing business in Asia, deliver results and deliver a great service experience with client satisfaction!

We believe that once we serve our clients well, they will become our repeat clients and spread goodwill for us. We have managed to develop successful client relationships built on earned trust. See what our delighted clients say about us in the 'Clients' page!

2. Team Members: we respect our people as valued and committed team members with a spirit of excellence, people who believe in and can follow our management to fulfill our vision, where every member is challenged, equipped and released to their highest creative and self-actualizing potential yet preserving unity.

B. Integrity

One of our company's most important asset is our reputation for integrity. We mean what we say and we deliver what we promised.

Our clients trust and rely on us to:

Manage their consulting projects professionally on time, within budget and fully meeting the scope of work.

Serve them well and to maintain great positive attitudes despite unexpected, tough and changing conditions in the field.

Keep them fully informed of their project status, difficulties encountered and to act upon solutions quickly.

Perform our work with integrity and not to engage in any illegality and commit no breach of trust nor non-disclosure agreements.

Operate our project teams with qualified expertise who will gather information ethically, have the skills to analyse information expertly and able to recommend practical solutions.

Objectively tell them what they don't know or what's wrong, what they need to know or improve upon, and what actions they need to do in order to achieve their Asia business objectives.

C. Continuous Learning & Improvement

We are constantly learning across multi-disciplines to stay sharp in the marketplace, using latest methodologies and analytical tool-kits to complement our practical knowledge of Asia business, trade and investments.

CONTACT

AsiaBIZ Strategy Pte. Ltd.

SINGAPORE HEAD QUARTERS

10 Anson Road, #18-21,
International Plaza,
Singapore 079903
Tel: (65) 6788 5052

Fax: (65) 62815210
Email: info@asiabizstrategy.com
Website: www.asiabizstrategy.com

Skype/Oovoo ID: Asiabizstrategy

Contact: Ms Lilian Leng, Service Manager

TOKYO REPRESENTATIVE (of pending Tokyo Rep Office)

Miss Chiaki Ishikawa, Business Development Manager (Japan)

Email: chiaki@asiabizstrategy.com

Tel: 81-80-1077-7194 (Mobile)

Website: http://www.asiabizstrategy.com/jp/jp_index.htm

UPCOMING:

CAMBODIA REPRESENTATIVE OFFICE (PHNOM PENH)