CLIENT SEGMENTS

(1) Fortune 500 companies and selected SMEs

Our advisory services include AsiaPac market research, feasibility studies, customer and competitive intelligence, strategic market entry, business development and partner evaluation.

We also showcase the attractions of businesses through Internet advertising (www.AttractiveCities.com and www.InvestAsiaPacific.com).

(2) Governments/Public sector

We help governments to promote their locations globally (through www.AttractiveCities.com and www.InvestAsiaPacific.com) and promote their trade into Asia. We also attract Asia corporate investments into clients' home locations, developing and implementing their location promotion strategy. 

METHODOLOGIES & TOOLS

Project Phases: The phases of a typical consulting project or engagement: problem definition, problem structuring, data gathering & analysis, recommendations development and presentation.

Methods: Our methods usually involve the identification and cross-fertilization of best practices, analytical techniques, strategy development, implementation and sometimes leading consortiums of companies into a client country or acquiring equity stakes in start-up companies as consultant-investor. Examples:

Strategic Planning

Mission statement, internal and external environmental scan, key issues analysis, strategy formulation, implementation, PEST, SWOT, Porter's 5 Forces, Porter's Generic Strategies, Value Chain, Ansoff Matrix, BCG Growth-Share Matrix, GE/McKinsey Attractiveness Portfolio Matrix, foreign market entry modes, etc.

Marketing

Marketing plan, market segmentation, marketing mix, product life cycle, positioning, market share, conjoint analysis, marketing research, marketing strategy, etc.

Financial/Economic Analysis & Modeling

Value-based performance metrics (EVA, MVA, DCF, CFROI, etc), corporate finance, security analysis, ratio analysis, demand and supply forecasting models like Leontief Input-Output (IO) analysis, etc.

VISION

Key Provider of Insight and Knowledge - the Key Advisor for Strategic Decision-making.

Our main role, service and value to our clients is to provide excellent and relevant analysis and knowledge for strategic decision making. When clients think of Asia business, marketing, or investments, they come to us first.

MANAGEMENT TEAM

We present our expert and professional credentials of our senior management team.

Mr Choon Kiat - Chairman.

Entrepreneur Investor, aged 61. Founded his own construction firm spanning 30 years. Phosphate mining in Australia.

Mr Lawrence Yeo - CEO & Principal Consultant.

Strategy Consultant with 14 years of strategic planning and market research experience. Experience and training from Arthur D. Little (ADL) and Deloitte Consulting's Competitive Strategy practices. Client awarded him the ADL's CEO Star Case Award for Excellent Consulting Work. Investment analysis experience from Societe Generale. BA (International Economics and Politics) from Simon Fraser University, Canada and currently undergoing a Master in Public Administration (MPA) from Lee Kuan Yew School of Public Policy, National University of Singapore (NUS).

Asia Contributing Editor to London's Financial Times magazine on Asia business, trade and investments. Recommendation from Editor Courtney Fingar: "For the past few years Lawrence has been a highly valued contributor at fDi magazine, providing cogent, detailed and insightful analysis of the Asian market. The energy, dedication and professionalism which he brings to his role at fDi as well as his broader work on behalf of AsiaBIZ Strategy are second to none."

Writer on “International Business” for Marketing Institute of Singapore (MIS) blog.

Corporate Trainer on Strategic Planning, Competitive Strategy, Marketing and Entrepreneurship.

Mr Daron Kwang - Director, CPA.

Certified Public Accountant. Financial/investment analysis and modelling experience from Citibank, US logistics company and Australian fund management company. Studied Accountancy and Finance from University of Melbourne.

Ms Lilian Leng - Service Manager.

Lilian brings a wealth of excellent Asian and Western client servicing and hospitality experience with administrative efficiency. As a Private Banker in main branch Downtown Vancouver (British Columbia, Canada) , she was promoted twice and was nominated for Royal Performer Award in whole of Greater Vancouver region in Royal Bank of Canada (Private Banking), assisting the Asian Banking department as well. In Singapore, she has worked with Royal Bank of Canada (Private Banking), Citibank (Private Banking), Morgan Grenfell, Government of Singapore Investment Corporation (GIC) and POSBank. She studied her banking diploma at Institute of Canadian Bankers, Toronto, Ontario.

STATEMENT OF VALUES

We value the following:

A. People

1. Clients: our raison d'être is our calling to serve our treasured clients in order to positively enhance economic development and help create jobs across economies and continents. We help meet client needs, solve their problems, reduce the pains of doing business in Asia, deliver results and a great service experience to delight them beyond mere satisfaction! We believe that once we serve our clients well, they will be our repeat clients and spread goodwill for us. We have managed to develop successful client relationships built on trust. See what our delighted clients say about us in the 'Clients' page!

2. Team Members: we treat our people as valued and committed team members with a spirit of excellence, people who believe in and can follow our management to fulfill our vision, where every member is challenged, equipped and released to their highest creative and self-actualizing potential yet preserving unity.

B. Excellence

One of our company's most important asset is our global reputation for trust, integrity, reliability and thorough service. We conduct our character and perform our work skills with integrity, trust, reliability and expertise. Our clients depend on our ability to gather information ethically, analyze information skillfully and think of solutions expertly to advise our clients to achieve their objectives, reduce risk, expand their business or make it easier for them to do business in Asia.

We are constantly learning across multi-disciplines to stay sharp in the marketplace, using latest methodologies and analytical tool-kits to complement our shrewd practical knowledge of Asia business, trade and investments.

CONTACT

Lilian Leng, Service Manager

Tel: (65) 6788 5052, Fax: (65) 6281 5210, Email  info@asiabizstrategy.com, Skype ID: AsiaBIZStrategy