TRAINING

ASIA STRATEGIC PLANNING & STRATEGY TRAINING COURSES

 

Corporate In-house Training: our Trainers can travel to your office for corporate in-house training.

 

Public Training: event managers can contact us for customised course requirements.

 

Export Strategy Planning

 

An export strategy helps you set the goals of your export business. A robust strategy will help you understand the strengths and weaknesses of your products, your business environment and market expectations. The strategy will help
you consolidate your efforts in the direction where your goals can be reached. As your export coach, we aim to understand your needs, analyse the potential beyond your local market and guide you in strategising for your export business.

 

Export Coach

Our CEO, Mr Lawrence Yeo, is an Export Coach appointed by two government trade promotion agencies, Singapore's

International Enterprise and Switzerland's OSEC.

 

EDP Coach Profile: Lawrence Yeo

 

Key Benefits  

 

In this 50-hour program over a 5 to 7 month period, we will guide you through the following:

  • Understanding your export product or service and export readiness

  • Analysing the needs of your target market

  • Finding the fit between your product or service and your target market

  • Developing an effective export strategy for your product or service in your target market

  • Refining your export strategy after your market visit

Who Should Attend

 

This Course is specially designed for senior management as well as all managers, department heads and team leaders who are directly involved in export market development, regional strategic planning, and overseas business development.

 

Course Outline

 

Phase 1: About Your Company and Export Product or Service

1.1 Understanding your export background & business structure

1.2 Go through Export Readiness Assessment to further understand your export readiness

1.3 Identify types of marketing collaterals required for your target export market

1.4 SWOT analysis of your export product or service

 

Phase 2: Understanding The Business Environment Of Your Target Market

2.1 Understanding the business environment of your target market

 

Phase 3: Getting Your Product or Service Into Your Target Market

3.1 Finding the fit for your product or service in your target market

3.2 Preparation for market visit

 

Phase 4: Developing Your Export Strategy

4.1 Develop your export strategy

 

Phase 5: Refining Your Export Strategy And Plans - After Your Overseas Market Visit With IE Singapore

5.1 List the important findings from your market visit and how it may impact your strategy and plans

5.2 Review and refine your export strategy

5.3 List of items to prepare for next market visit

5.4 Conclusion of Export Strategy Planning Component of EDP

 

70% Government Subsidy under IE Exporter Development Programme (EDP)

To find out more: www.iesingapore.gov.sg

 

CONTACT

 

Lilian Leng, Service Manager

Tel: (65) 6788 5052, Fax: (65) 6281 5210, Email  info@asiabizstrategy.com, Skype ID: AsiaBIZStrategy