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ASIA
MARKET
ANALYSIS
Our Asia marketing research services help our clients to address
their marketing research objectives:
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1. |
ENVIRONMENTAL ANALYSIS |
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Political and regulatory:
government's role, control, promotional and facilitation
activities, trends
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Economic:
GDP, growth factors, trends |
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Social trends |
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Technological trends
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2. |
MARKET CHARACTERISTICS |
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Market attractiveness: market size, potential,
growth rate |
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Entry modes |
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Geographic dispersion of customers
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Segmentation |
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Distribution analysis:
distribution channels, distributor evaluation |
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Opportunities: sector, upstream or downstream |
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3. |
CUSTOMER INTELLIGENCE |
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Buying
patterns, customer satisfaction, profiles, motivations,
perceptions, value proposition and loyalty improvement
or rewards program. |
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4. |
COMPETITIVE INTELLIGENCE
(CI) |
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Competitor
profile (historical, management, financial, operations,
marketing, distribution, etc), competitive
position and products, threats and opportunities |
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