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BUSINESS CONSULTING
FDI/Government Consultancy |
Business
Consultancy |
Asia
Marketing Research
ASIA PACIFIC STRATEGY CONSULTING
What differentiates us is our AsiaPac
focus, insights, successful track record (US$2 billion in client
investment portfolio) of delivering results
to Fortune 500 clients and satisfied client service experiences.
Clients
Service Portfolio:
Sales & Marketing
Strategy Development
Corporate Finance
Site Selection & Location
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SALES & MARKETING
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A. BRANDING |
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(i) Brand Strategy
(ii) Marketing Efficiency &
Effectiveness
(iii) Branding Portfolio Management
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B. CUSTOMER INTELLIGENCE &
INSIGHTS
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Buying patterns, customer satisfaction, profiles,
motivations and perceptions, value proposition and
loyalty improvement or rewards program.
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C. COMPETITOR INTELLIGENCE
(CI)
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Competitor profile (historical,
management, financial, operations, marketing,
distribution, etc), competitive
position and products, threats and opportunities and
Action Plan
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D. MARKETING STRATEGY
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Business scope and customer segmentation (target segments,
segment profiles) |
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Establish competitive advantage |
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Set performance objectives |
| Product:
features, positioning, packaging |
| Distribution:
distributor evaluation and type, markup policy, optimum
outlets |
| Advertising and promotion:
media, budget, methods |
| Pricing:
price points, sales, response to competitor prices |
| Branding:
brand association, position, perception, brand loyalty,
rewards programs |
| Personal selling:
customer types with best potential, sales force |
| Customer satisfaction:
satisfaction level, measurement, complaint resolution |
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Implementation: Performance monitoring of specific measurable
objectives; Refining strategies and program |
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E. PRICING
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Develop effective pricing:
(i) Strategic pricing
(ii) Tactical pricing
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F. SALES & CHANNEL MANAGEMENT
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Changing customer needs and
technology, sales models, channel management, sales
force and management competency building,
compensation and organizational issues, and
to-market strategies
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G. OTHERS
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Internet
Advertising:
www.AttractiveCities.com;
www.InvestAsiaPacific.com
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Marketing Call Centre:
sales lead generation, marketing database |
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Partner
Search & Evaluation: investors, lenders, suppliers,
assemblers, manufacturers, importers, exporters, retailers,
etc. |
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Asia Marketing Office
(AMO)
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Small &
Medium Enterprise (SME) Consulting: We provide a
comprehensive packaged business expansion service called
"Expansion, Marketing & Rebranding Strategy". Includes (a)
Marketing Audit of our client's marketing competency, (b)
Marketing Research of your target market, competitors and
distribution, (c) customer survey of client brand and
customer satisfaction level, (d) Rebranding of client
website and marketing collaterals, as well as a (e)
Expansion and Marketing Strategy.
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STRATEGY
DEVELOPMENT |
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A. CORPORATE STRATEGY
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Value Addition:
advise
client on its direction and boundaries;
identify privileged capabilities and insights |
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ii. Asset
Building: review
of clients' intangible asset portfolios (intellectual
property, brands, networks, and talent) and tangible
asset portfolios (product and service lines) to
eliminate less profitable portfolios and identify growth
potential.
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B. STRATEGIC BUSINESS UNIT (SBU)
STRATEGY
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i.
Strategic Business Unit Strategy:
extract value from
competitors, customers, and suppliers, market share
capture; and selective cooperation for market
enlargement.
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ii. 'What
If' Scenario-based Strategy:
develop strategies to
capitalize and exploit opportunities identified in
uncertain business environments while concurrently
addressing and managing risks
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C. GROWTH STRATEGY
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Develop growth strategies
based on market opportunities, competencies and management
passions. |
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CORPORATE FINANCE |
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A. EXPANSION INTO NEW MARKETS
(VALUATION & FEASIBILITY OF ACQUISITIONS)
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Assess
market and target attractiveness (using scenario
analysis or business plan refinement)
Develop a DCF valuation and an optimum price bid
Develop post-acquisition strategy
Analysis of
acquisition opportunity within client’s growth
strategy
Impact
assessment on client’s financials
Generate investor leads
Organize meetings with foreign investors to help
client enter new markets or expand current business
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B. MERGER FEASIBILITY (DEAL
SCANNING & DUE DILIGENCE)
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Assess
industry structure and attractiveness (including SWOT
analysis)
Evaluate
market position and potential of client and of the
merger target
Assess
cost saving (of procurement, manufacturing,
cross-selling)
Assess
magnitude of synergy from the proposed M&A
Provide
due diligence (evaluate management competencies,
benchmark operational performance, interview customers
and suppliers, and validate business models and
financial projections).
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SITE SELECTION &
LOCATION |
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We help our clients to identify, evaluate,
screen and select Asia sites to achieve strategic intents like cost
savings, securing raw materials and resources, avoid
political tensions or negative regulatory pressures, etc.
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A. |
Location Audit |
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Current state of the location and how it
compares to locations in similar conditions. Establish
hard and soft attraction factors (see below), identify main site
alternatives, identify major trends and developments,
conduct SWOT (location’s strengths and
weaknesses, opportunities and threats), establish main
issues. |
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B. |
Set Vision & Goals
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Ensure client’s vision and goals are in harmony with the
location’s businesses and residents: Uncurbed growth,
Managed quality growth, or Zero or negative growth. |
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C. |
Strategy Formulation |
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Formulate broad strategies to help the client reach its goals.
Identify advantages and resources required |
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D. |
Action Plan
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Recommend specific actions the client should undertake to carry out
and implement its strategies. |
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E. |
Implementation & Control |
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Recommend necessary pre-implementation and control tasks the client
should do to ensure successful implementation. |
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Hard and Soft Attraction Factors |
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Hard Attraction Factors |
Soft Attraction Factors |
| Economic stability |
Niche development |
| Productivity |
Quality of life |
| Costs |
Professional and workforce
competencies |
| Property |
Culture |
| Local support
services and networks |
Personal relationships |
| Communication
Infrastructure |
Management style |
| Strategic location |
Flexibility and dynamism |
•Incentive
schemes and programs
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Professionalism in contact with
the market |
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Investor satisfaction |
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Entrepreneurship |
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