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 CLIENTS
CLIENT TESTIMONIES
Delighting
our Clients!
We go beyond meeting client needs and satisfying our clients with
our service delivery of desired results. We delight our clients! To
help our potential clients evaluate our excellent service encounters
and experience as well as to persuade them to switch to using our
services, see what some of our happy clients say:
"Best in town!"
(Keith Davie, Invest UK)
"Structured approach!"
(Ray Poletti, Asia Pacific Brewery, APB)
"Detailed and comprehensive!"
(Simon Field, Equal Strategy)
"I like the system!"
(Teo Soon Seng, General Manager, Escatec Engineering)
"We like your enthusiasm, energy and ideas!" (Alex Matheson,
Trade Commissioner, New Zealand Trade & Enterprise)
"I
would like to express my sincere appreciation of the work done so far
and the assistance given to me!" (Jack Lim, Managing Director,
Brunei telecoms company)
"Great job! You communicated our brand vision and values well and
managed to engage the audience and make the points across"
(Desmond Tan, Marketing Manager, Heineken Account,
Asia Pacific Brewery, APB)
"I
appreciate your team's hard work and we are looking forward a win-win
cooperation in future. I thank your team's effort on this project and
will stay in contact with AsiaBIZ Strategy for new opportunity in
future!" (C. Ling, General Electric)
"I
will definitely keep you in mind for other projects. The project went
quite well, in particular due to some fantastic research. The piece for
Asia ended up working out fine. I do appreciate your flexibility and
quick turnaround on that assignment. Many thanks again". (Lenore
S., top Boston strategy consulting firm)
CLIENT PROJECT EXPERIENCE
To help you evaluate our professional
credentials and Asia expertise in serving market leading companies and
governments, below is a sample of our previous
Asia marketing research and consultancy experience. (For confidentiality reasons,
some client references and details are omitted from this partial list of client projects our consultants have personally worked on).
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AUTOMOTIVE SECTOR
COMPETITOR STRATEGIES
 JETRO: Analysis of 2 US Carmakers’
Strategies in Asia
MERGERS & ACQUISITION
 GM: Financial Valuation of South Korean target (South
Korea)
SUPPLY CHAIN MANAGEMENT
For US
carmaker: Analysis of Automotive Supply Chain management
Practices (Japan)
TRANSPORT MARKET ANALYSIS
 Honda
Motor: Study included Electric Vehicle & Car
Rental Feasibility Study (Singapore)
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BANKING & FINANCIAL SERVICES
SECTOR
PERSONAL BANKING SEGMENT
 Prime
Credit (now acquired by SCB), Hong Kong: Unsecured Personal Lending (Singapore)
 VISA: Asia Retail Market Size & Cards Penetration
(13 Asian countries)
For
Singapore bank: Web Content, Mystery Shopping (Singapore)
PRIVATE BANKING SEGMENT
For
Indian Bank: Asian Market Opportunities Analysis & Customer
Marketing Database Generation (Singapore, Hong Kong, Taiwan)
BUSINESS & COMMERCIAL SEGMENT
 Royal
Bank of Canada: Export Financing (Singapore)
CORPORATE & INSTITUTIONAL SEGMENT
 Mizuho Bank: Asia Investment Banking Advertising,
Branding & Concept (Hong Kong, Singapore, Malaysia, South Korea,
Japan)
For US
Bank: Fund Managers’ Portfolio Management Strategies (Singapore)
 AMEX: Corporate Purchasing Cards (CPC) (Australia,
Hong Kong, Japan, Singapore, South Korea, Thailand)
For US
Smartcard Manufacturer: Asia Banking Card Holders’ Expectations
(Taiwan, China, Korea and Malaysia) |
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CONSUMER ELECTRONICS & ICT
SECTOR
AIRCON (COMMERCIAL & RESIDENTIAL) SEGMENT
 Daikin: Competitive
Intelligence & Competitor
Profiling (Singapore, Malaysia, Thailand, Philippines)
For
Japanese manufacturer: Residential Aircon Market Analysis
(Singapore)
CONSUMER ELECTRONICS SEGMENT
 Thomson: Asia marketing strategies for Colour TV,
Digital TV, Decoders (Singapore)
EDUCATION / E-LEARNING SEGMENT
 Unext: E-Learning Market Entry Feasibility
Study (South Korea)
ICT
& CREATIVE SEGMENT
 New
Zealand Trade & Enterprise (NZTE): In-market Entry Strategies
(Singapore)
FISHING TRADING PORTAL SEGMENT
 Reuters: Incubator Feasibility Study (South Korea,
Thailand, Singapore and Malaysia)
PRINTERS & CONSUMABLES SEGMENT
 HP: Brand audit and media perception of
imaging (printers & consumables) products (10 Asian countries)
SYSTEM INTEGRATION (SI) SEGMENT
 Motorola: Market Entry Strategy (Japan)
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ENERGY SECTOR (OIL, GAS & POWER)
NATURAL GAS & POWER SEGMENT
 ARCO
(now BP): Gas Study (China)
 Chase
Investment Bank: LNG Project Financing Feasibility Study
(South Korea)
 Mobil: Asian Gas Study
Mobil: Gas Study (Indonesia)
OIL/REFINING SEGMENT
 OilTanking: Petroleum Storage
Opportunities Study (China)
RETAIL
 Shell: Pre-Order Pick-Up (online shopping) Feasibility
Study (Singapore) |
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FOOD & BEVERAGE SECTOR
FOOD SEGMENT
 Imperial
Tobacco: Market Entry Strategy (Myanmar)
 P&G: Asia Supermarket Analysis
Card
Association: Asia Supermarket Analysis
 Department of the Premier & Cabinet (Queensland, Australia):
Asia Supermarket Analysis
 U.S.
Department of Agriculture (USDA): Asia Supermarket Analysis
BEVERAGE SEGMENT
 Heineken: Brand Ambassador & Customer Service
Training (Singapore)
UK
Wine company: Asia Wine & Beer market analysis (10 Asian
countries) |
HEAVY
INDUSTRIES/INDUSTRIAL SECTOR
CLEAN ROOMS SEGMENT
 Hitachi Engineering & Construction: Clean Rooms Market Analysis
(Singapore)
INDUSTRIAL AUTOMATION SEGMENT
 GE: Market Sizing & Share Data (South Korea)
SECURITY SEGMENT
North
American Security company: Market Sizing & Competitive Intelligence
(Singapore)
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LOGISTICS & TRANSPORTATION
SECTOR
AIRLINES
 Air
New Zealand: Frequent Flyer Tri-alliance Strategy (Asia)
AIR
EXPRESS
 DHL: Maximisation of client’s Key 250 Corporate
Customers Accounts Revenue (unserved potential services)
DISTRIBUTION
 Bax
Global: Asia Wholesale & Retail Distribution
of Handphones
MARINE LOGISTICS
 Sembawang
Marine Logistics: Change Management
(Singapore) |
RETAIL SECTOR
AIRCON SEGMENT
Daikin: Residential Aircon Market Analysis
(Singapore)
BANKING (RETAIL) SEGMENT
PrimeCredit (now SCB): Unsecured Personal Lending (Singapore)
VISA: Asia Retail Market Size & Cards Penetration (13
countries, 22 retail sectors)
Singapore Bank: Web Content, Mystery Shopping (Singapore)
CONSUMER ELECTRONICS SEGMENT
Thomson: Asia marketing strategies for Colour TV,
Digital TV, Decoders (Singapore)
EDUCATION E-LEARNING SEGMENT
Unext: E-Learning Market Entry Feasibility
Study (South Korea)
FURNITURE SEGMENT
Singapore Furniture Retailer: Retail Furniture Shopper Brand Survey
(Singapore)
FOOD & BEVERAGE SEGMENT
UK
Wine company: Asia Wine & Beer market analysis (10 Asian
countries)
Heineken: Brand Ambassador & Customer Service
Training (Singapore)
Imperial
Tobacco: Market Entry Strategy (Myanmar)
SUPERMARKET SEGMENT
P&G: Asia Supermarket Analysis
VISA: Asia Supermarket Analysis
Department of the Premier & Cabinet, Queensland,
Australia: Asia
Supermarket Analysis
U.S.
Department of Agriculture (USDA): Asia
Supermarket Analysis
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TELECOMS SECTOR
Motorola: Asia Wholesale & Retail Distribution
of Handphones |
TRADE PROMOTION
BRANDS OPPORTUNITY & MARKET ENTRY STRATEGIES
 Singapore
Trade Development Board (TDB) (now International Enterprise
of Singapore): Asia marketing and branding strategies that
include brand awareness generation for top 25 brands
short-listed from 162 brands using GE-McKinsey Portfolio
Attractiveness approach.
New
Zealand Trade & Enterprise (NZTE): Developed in-market guide
for New Zealand ICT
and creative sectors to enter Singapore.
http://www.nzte.govt.nz/section/14454/15656.aspx |
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