For M2B Singapore Pte Ltd, Lottery Operator, Cambodia: CAMBODIA LOTTERY & GAMING MARKET ANALYSIS & FINANCIAL VALUATION STUDY
Cambodia is considered the biggest Asian gambling market behind Macau. Client owns Cambodia’s top 3 lottery operators for the past 20 over years and has 30% equity share in one of the largest casinos at the border. We were engaged to prepare an independent market analysis with historical and forecast financials.
Performed country overview, economic, legal and political outlook, market sizing and segmentation, competitor analysis, financial analysis (profit & loss statement, balance sheet and cash flow statement), growth strategy, marketing plan (technology, acquisition targets, new ventures) and regional expansion plan.
Result? Planned or pending acquisitions identified include jackpot companies and Cambodia’s second largest casino and selected software companies which develop the gaming software. We developed a lottery marketing strategy to focus on 2 main areas: product marketing (design) and program marketing (mostly promotion).
Client Benefits? Our study enabled client to support and develop its Asia regional gaming strategy (both online and offline).