Bio Medical & Healthcare

BIO MEDICAL & HEALTHCARE SECTOR

For a JAPANESE MATERIALS & FIBERS MANUFACTURER: SMART FABRIC MARKET ASSESSMENT & ENTRY STRATEGY DEVELOPMENT

Client: Client is a leading company with diversified interests across Materials, Fibers and Textiles, Chemicals, Electronics, Healthcare etc. Has 90 years of experience in manufacturing of original yarn, spun fiber, and fabric.

Background: Client wants to enter the smart fabric market for healthcare applications and wants to understand the market potential, trends and opportunities and threats. Client has some hypothesis that it wants to validate in the market.

Project Objectives (To assess the Smart Fabric market in terms of)

  • Market Trends and Potential
  • Current state of the market in terms of types of applications (current and emerging), adoption, potential, growth, etc.
  • Key healthcare applications for smart fabrics and its adoption rate. Key drivers and restraints for adoption.

Key Challenges and Success Factors

  • What are the growth challenges in the market
  • What are the companies actions to counter the challenges, key strategies/activities to increase penetration into the market.
  • What are the key success factors (includes technology, commercial including business models

Conclusion & Strategic Recommendations

  • Market Opportunities and Threats; Future Outlook for Smart Fabric Market
  • Key Success Factors (New applications, price, etc)
  • View on the hypothesis of the client and the market
  • Entry Strategy: route to market, business model etc.)

Results? Our study enabled client to focus on developing the most attractive product and application segments as well as country markets to enter

Client Benefits? Our client allocated its investments for strategy execution to ready itself for a new business and revenue growth

For JAPANESE BIO MEDICAL DEVICE MANUFACTURER: MARKET ANALYSIS FOR MALARIA BLOOD TESTING EQUIPMENT (INDIA, INDONESIA, THAILAND)

Project Tasks:

Preliminary Research – Primary Research (Depth Interviews)

  • Ministry or Department of Health Care
  • Hospitals (Urban and rural areas) and Rural Clinics

Research Topics

  • Government Policy against Malaria
  • Flow of Medical Care for Malaria (Prevention–>Test–>Cure–>Observation)
  • How Malaria is Identified (by Government & Health Care Industry)
  • Problems in Malaria Testing (Physical Check-up, Rapid Test, Blood Test)
  • Cures (Curatives) for Malaria

Secondary Research

  • Number of Medical Facilities (Hospital, Clinics, Doctors)
  • Laws and Regulations for Medical and Healthcare
  • Players Providing Malaria Cure (Test Instruments, Rapid Test, Medicines, etc)
  • Number of Cases on the Area Basis
  • Average Cost for Patients for Malaria Cure
  • Coverage Rate of Social Security or Health Insurance

Results? Our study showed the market potential in both rural and urban areas in each target market

Client Benefits? Our client had a better understanding of which markets and area segments to prioritise to prepare for market entry

For European In Vitro Diagnostics (IVD) Manufacturer: MARKET STUDY & B2B BUYER SEARCH (INDONESIA, MALAYSIA)

Project Tasks:

1. Territory Background

  • Macro Political/Economy Analysis
    • Political Environment (political stability, corruption index)
    • Economic Environment (economic growth, GDP)

2. Barriers to Entry

  • Regulatory Barriers (imposed on finished goods vs raw materials being imported)
  • Other Barriers (eg. labelling, language)

3. List of 10 Buyer Companies (with relevant contacts to approach)

Target Companies:  IVD test manufacturers (clinical chemistry, ELISA, lateral flow assays) who may need Client products

4. Opportunities for Client

5. Conclusions/Next Steps

For Japan External Trade Organization (JETRO): ELDERLY IN-PATIENT MEAL PRODUCTS MARKET ASSESSMENT (SINGAPORE)

Project Goals: Understanding the market receptivity, opportunities, challenges and entry strategy for Japanese manufacturers of elderly in-patient UDF (universal food design) meals served in restructured hospitals, private hospitals and nursing homes.

Research Topics

  • Customer Segments: restructured hospitals, private hospitals, nursing homes, retail
  • Food Supply Chain in segments: In-house kitchens, central kitchens, catering companies
  • Decision Makers (Chief Dietician, Nutritionist, Speech Language Therapist, Purchasing)
  • Meal Formats & Pricing (includes ready-to-eat prepacked meals, cook fresh, cook-chill/freeze, texturizing, modification)
  • Company Profiles of Catering Companies
  • Regulations (Import, SS 604 standard) & Requirements (guidelines on Halal preparation, nutrition, taste and digestability)
  • Opportunities & Challenges
  • Market Entry Route
  • Catering Companies’ Receptivity to Japanese Food Supplies & Ability to Partner

Results? Our study identified the market potential and entry routes in each target customer segment

Client Benefits? Our client’s understanding of customer and product segments helped it to assist Japanese food manufacturers to better prepare for negotiation and market entry