Media & Entertainment

MEDIA & ENTERTAINMENT SECTOR

For a GLOBAL MUSIC RECORD LABEL MNC: CHINA MUSIC INFLUENCER MARKETING STRATEGY

Situation: Client wishes to validate who are the key people and media which create music trends or decision making in China.
Upon developing any marketing or branding in China, client wishes to know if it is applicable to promote a certain artist or celebrity with focus on mass audience segment like the US? If not, what marketing strategy works for China?

Tasks:

Identification of Content Creators

  • Music Ecosystem & Ecosystem Players
  • Ranking of Key Influencers
  • List of Key Influencers
  • Profiles of Top 10 Artists, Team (Producers, Managers, Talent Agents, PR) & Support Structure

Artists & Repertoire (A&R) Management

  • Discovering, Supporting & Developing Artists

Marketing & Promotion Strategy

  • Channels for Fan Connection

Distribution, Packaging & Format
Hi-Resolution Audio; Launch of new Futuristic Format
Distribution Systems

Music Market Analysis

  • Business Model, Music Market Size & Growth, Physical & Digital Music Revenue, Music Repertoire

Result? Client was able to understand China’s music influencers and the optimum marketing strategy to grow its music business

Client Benefits? Developed music marketing strategy enabled client to update its China music strategy and prepare for execution

For MTC (Mobile Technology & Communication), Seoul: BUSINESS PLANNING
Founder Mr Lawrence Yeo was appointed as MTC’s Independent Director into its Board of Directors (2014 to 2015). Key contributions included the overseeing of the company’s overall growth strategy and fine-tuning its business plan. MTC is a software development company, producing Karuso (Kpop-driven singing app) and VoicePaper (voice-enabled document security enhancement).

Business Plan elements:

  • General Description
  • Market Analysis
  • Products and Services
  • Marketing Plan
  • Operation Plan
  • Management and Organisation
  • Financial History, Statements and Analysis

Result? Business Plan was finalised.

Client Benefits? Enabled MTC to establish its focus in its strategic planning